Have you heard of colour theory before?
You’ve seen it nearly every day of your life. It stems in part from culture, and is used heavily in advertising. It explains how we tend to associate certain qualities with certain colours. It’s why we associate red with excitement and allure, black with luxury, and white with cleanliness. Whether or not your favourite colour happens to be blue, the colour of your car can communicate some subtle but interesting things. Want to know what they are?
As I mentioned earlier, we associate black with quality or luxury. If you live in Australia, then black indicates a certain level of dedication to aesthetics, especially in the summer sun. This regional difference doesn’t deter too many though, as it is also the third most popular colour of vehicle sold in Australia (sitting equal with silver for 17% of the market share).
Silvers and greys are the most balanced of the neutral colour set. The influx of different shades of grey in newer cars (Mazda hosts three different types, now) indicates a vested interest in the palette. From a practical sense, silvers and greys don’t show dirt as quickly as other colours.
This information will surprise none of you – white is the most popular car colour in Australia, accounting for about one in five cars. Since the colour reflects heat and wears well over time, it is the most simple and versatile of options. In addition to this, white traditionally indicates clarity, the pristine, and precision.
Warm colours such as red, orange, and yellow, excite the senses and stimulate the mind. Since they are the colours of warning in nature, they naturally draw the eye, whether from across the room or across the intersection. Bright, colours such as these indicate speed, energy, and vivacity – all traits we would associate with sports cars, or example. Companies like Ferrari and Lamborghini tie iconic colours (red and yellow respectively) to their vehicles to convey this kind of energy.
Cool colours, in contrast, present a more muted form of energy. While often associated with environmental awareness, we also associate green with envy – which is why advertisements for SUVs and people carriers prominently feature the colour. Blue is, statistically speaking, your favourite colour, and purple, like black, is more heavily associated with high quality. These colours will all still indicate different personality traits and preferences – the same as with warm colours – but will do so in a less overt way.
The Fascinating Trend
Want to know what the biggest driving factor is behind colour choice when purchasing a car? It’s not actually your personality. It’s the perceived resale value. Most buyers will stick with the more neutral colours, simply because it is easier to get a benchmark resale price for them when it comes time to change up vehicles.
Does this mean you should only consider purchasing a neutral colour car? Not quite. A more conservative colour choice doesn’t always guarantee a higher resale price, but instead plays to the status quo. It’s more likely that a white car will be in fashion in five years than a lime-green version of the same model.
Of course, this doesn’t mean that we’re all sticking to our neutrals. For the enthusiastic buyer that is on the hunt for a specific car colour, they’ll be willing to hold out a little longer or pay a little more for a car in their chosen shade.
At the end of the day, the colour of a vehicle can indicate many things – whether you’re outgoing (bright and flashy) or quiet and reserved (sombre and muted). It can indicate whether you’re pragmatic, enthusiastic, insightful, passionate, or a mix of all four. Our cars are portraits of our personalities and our very excellent transporters, which is why it’s important to decide on a solution that reflects what we want of ourselves to be seen and understood by the world.
If you’d like to talk about our range of colours, options, and which would suit you best, why not contact us? We’d love to talk about you, your priorities, and whether you think red cars actually go faster or not.